Our Team


Eve Picker

President and Founder

Eve Picker's world is wrapped around cities and change.

With a background as an architect, city planner, urban designer, real estate developer, community development strategist, publisher, and instigator, Eve has a rich understanding of how cities and urban neighborhoods work - and how they can be revitalized.

Amongst her many urban (ad)ventures, Eve has developed a dozen buildings in blighted neighborhoods, launched a Pittsburgh-focused e-zine called Pop City, and founded and organized a speaker series, cityLIVE!, on city-centric issues. She has taught urban design and participated in Sustainable Design Assessment Teams for the American Institute of Architects in cities from Los Angeles to Springfield, Ohio, helping with urban design and to set a strategic course for downtowns and housing developments. Eve has strategized about how to encourage residential development of vacant upper floors in downtown Pittsburgh. And with cityLAB, she has instigated bottom-up projects like the "6% Place," the "Garfield Night Market" and a "Tiny House."

Now Eve has launched - and leads - Small Change, a real estate equity crowdfunding portal to help fund transformational real estate projects. Small Change packages offerings for developers to help them build projects that make cities better, and provides investment opportunities for everyone who cares about cities and wants to see positive change.

To learn more about Eve Picker, and to see her TEDx talk and completed projects, visit www.evepicker.com.

Caralyn Green


Caralyn Green is a digital strategist and storyteller. As communications director for Small Change, she uses technology to help people connect with Small Change, their cities and one another.

Caralyn has served as Development News editor at Pop City, a columnist at Philadelphia Weekly, music critic at Venus Zine, and contributor to Pittsburgh City PaperDetroit Metro Times, and Pittsburgh Magazine.

In addition to her background in journalism, Caralyn has worked in user experience design and content strategy for clients including the Carnegie Library of Pittsburgh, Senator John Heinz History Center, Carnegie Museum of Art, Pittsburgh Public Theater, Leukemia & Lymphoma Society, and American Economic Association. She served as UX Strategist at Bearded, an industry-leading web design studio that was shortlisted for Net Magazine's 2014 Agency of the Year. At Bearded, she helped build and refine websites, apps, and user engagement strategies for organizations that, like Small Change, make the world a better place.

Caralyn holds her M.A. in Communication from the University of Pennsylvania and is currently an M.F.A candidate in creative nonfiction at Goucher College, where she’s working on an essay collection about gender, pop culture, and the intentionality of home. She’s taught courses in writing and integrative arts at Penn State University and Chatham University.

Dan Carper


Daniel manages technology for Small Change through his company, Developmental. In this role, he makes sure that the Small Change machine is running as smoothly and as seamlessly as possible.

Daniel is well-versed in multiple computer programming languages and platforms and has ample hands-on experience with many database, backend, and front-end technologies. But his expertise truly rests in translating code into easy-to-understand, customer service-oriented products and leading the teams needed to accomplish whatever the job may require. As the director of software engineering for 4Moms, Daniel helped grow the company from $600,000 to $60M in annual revenue, with a worldwide staff of 175. He led teams in internet of things, internal business support, and commerce development while creating a culture of accountability, quality, and passion.

Daniel graduated with a bachelor’s of computer science from Westminster College. He lives in Pittsburgh, is a Pirates fan, and on vacation, he literally swims with sharks.

Dutch MacDonald


Dutch has led a life of creative endeavors. Currently, he is president and CEO of MAYA Design, a leading technology design and innovation lab, where he manages MAYA’s unique culture, preserving the curiosity, engagement, and passion that drives employee happiness and client successes. MAYA has been selected as a "Top Small Company to Work For in America" by Inc. Magazine, Fortune Small Business, and Entrepreneur Magazine. In addition, MAYA has created three spin-off companies during Dutch’s tenure: Rhiza Labs, spun out in 2008, LUMA Institute, in 2010, and Agency of Trillions (AoT) in 2014. Dutch spearheaded the company’s recent move to downtown Pittsburgh, where their new offices have received design awards from the Pittsburgh chapters of the American Institute of Architects and the Master Builders’ Association.

Prior to joining MAYA, Dutch practiced architecture for more than 17 years, and was most recently vice president at EDGE Studio, one of the Pittsburgh region’s most respected and creative architectural practices. Along the way, he became fascinated with the impact of pervasive computing on the built environment, and how a world saturated with computing must also be saturated with good design. He has been using design thinking to help address these challenges for people, organizations, and communities ever since.

Dutch currently serves as the immediate past president of the Pittsburgh chapter of the American Institute of Architects, and serves on the governance board of America Makes.

Mark Roderick

SEC Counsel

Mark Roderick has spent more than 30 years representing entrepreneurs and their businesses. Expanding on his in-depth knowledge of capital raising and securities law, Mark is one of the leading crowdfunding lawyers in the United States and is spearheading Flaster/Greenberg PC's crowdfunding practice.

Mark developed and moderates a seminar series for entrepreneurs co- sponsored by the Rutgers-Camden Business Incubator, the Burlington County College High Technology Small Business Incubator, and the Rutgers-Camden Small Business Development Center. In this series, Mark and other panelists guide the entrepreneur through key legal aspects of business development and growth.

Mark also maintains the popular crowdfunding blog, crowdfundattny.com, and speaks regularly at crowdfunding events across the country.

Eric Davis

Corporate Counsel

Eric is the current Managing Partner at Elliott & Davis, a full-service law firm located in Pittsburgh.  Eric provides corporate, business and tax counseling to privately-held companies, including representing clients in transactions involving equity and debt financing, formation and start-up, corporate transaction, mergers and acquisitions, technology licensing, and information technology.

Eric has been recognized for his efforts in furthering the advancement of social enterprises and developing new entity structures that incorporate a positive ethos into organizations looking to use the power of business to address social and environmental issues.  

Peg Hill


Peg Hill is the owner of Adjusting Entries which she founded in 1990.  Adjusting Entries manages bookkeeping, tax, and other financial matters for Small Change.

Adjusting Entries offers a complete line of accounting services including setting up business accounts, bookkeeping, cost analysis, tax accounting, and payroll. Adjusting Entries utilizes the Profit First method of cash management. Peg’s team one of a select fee nationwide that have received certification as Profit First Professionals, trained to guide business owners and entrepreneurs in maximizing their profits.

Denise Raidna

Bookkeeping and accounting

Denise Raidna is a bookkeeper and accountant with Adjusting Entries and responsible for managing the books for Small Change and all of its offerings along with additional financial tasks. Denise has many years of experience keeping the books and preparing tax returns and financial reports for multiple companies. Including 7 years as a tax accountant for Alcoa.  She has been with Adjusting Entries since 2008.

Adjusting Entries offers a complete line of accounting services including setting up business accounts, bookkeeping, cost analysis, tax accounting, and payroll. Adjusting Entries utilizes the Profit First method of cash management and one of a select fee nationwide that have received certification as Profit First Professionals, trained to guide business owners and entrepreneurs in maximizing their profits.


Fran Escalante

Fran has over 15 years of experience in real estate development, starting his career in Chicago with East Lake Management & Development Corporation, an affordable housing developer. Once back home in Pittsburgh he joined no wall productions, a boutique real estate development company, where he managed a wide range of projects, all significant rehabilitations with complicated public/private financing scenarios, and all in difficult neighborhoods. Currently, he is vice president of development for Rugby Realty, a nationally preeminent real estate company formed in 1980 with corporate headquarters in New Rochelle, New York, and which owns 3,500,000 square feet of real estate in Pittsburgh.

During his career, Fran has been involved in all aspects of successful commercial real estate operations, including the purchase, development (or redevelopment) and management of a broad range of real estate holdings. In his role at Rugby Realty he helps to identify undervalued properties and realize their maximum value through skillfully conceived development and sound, ethical management.

Fran sits on several local boards including that of the Highland Park Community Development Corporation and the Kelly Strayhorn Theatre in East Liberty, where he is vice-chair of the board.

Audrey Russo

Audrey has served the technology business sector for southwestern PA since 2007 as president and CEO of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America. Prior to her current position, she worked at MAYA Design. With a background in information technology, operations, and finance, Audrey has worked for large multinational Fortune 500 companies (Alcoa, Reynolds Metals). Audrey earned her bachelor of science from Ohio State University. She also has a Master’s in Public Administration from Syracuse University’s Maxwell School of Public Affairs.

Outside of her work as CEO of Pittsburgh Technology Council, Audrey is the board chair for the World Affairs Council of Pittsburgh, as well as serving as a board member of the following organizations: Regional Industrial Development Corporation, Jewish Community Center of Greater Pittsburgh, cityLAB, Highmark Business Advisory Board, and the Power of 32. Russo is one of the co-hosts of “TechVibe Radio” on KDKA (Newsradio 1020 AM), airing Fridays at 7 pm. The show provides an upbeat venue to showcase tech and innovation within Pittsburgh.

Gloria Blint

Gloria is the president and CEO of Red House Communications. With more than 30 years of experience, Gloria has guided brands from inside an agency to client-side and back again. Gloria began her career as a graphic designer in 1980 before transitioning to account management. In 1993, she struck out on her own and founded Red House Communications. There she fulfills her belief that marketing should look good, sound good, and most importantly, produce results. With that guiding philosophy, Red House Communications has been consistently ranked among the top 10 advertising agencies in Pittsburgh and has won more than 200 creative awards during its 20-year history.

In her work as president and CEO, Gloria has guided branding strategies for clients such as Steak Escape Restaurants, Cellular One and Emerson Process Management, as well as not-for-profits such as the University of Pittsburgh School of Law, Carnegie Museum of Art, Phipps Conservatory and Botanical Gardens, Pennsylvania Coalition Against Rape/The Hero Project, and The Andy Warhol Museum.

In addition, Gloria is actively involved on the boards of several community groups including OpenStreetsPGH, the YWCA of Greater Pittsburgh and Mt. Lebanon Community Endowment.

Matthew Ciccone

Matthew has successfully launched and led a series of businesses and real estate projects that have garnered national and international accolades, including the development of The Beauty Shoppe, an innovative branded coworking space that acts as a learning community for entrepreneurs, creatives, and anyone else. The Beauty Shoppe currently has two locations in Pittsburgh and is opening a Cleveland location in 2015.

Matt also heads up Edile, a real estate development company which co-developed the Ace Hotel Pittsburgh, one of the fastest growing and trendiest hotels in the nation. Prior to branching out on his own in 2007, Matt was project manager on several large-scale industrial properties for Chapman Properties.

In his spare time, Matt serves as advisor and board member to various Pittsburgh initiatives and projects, including being a co-founder and emeritus board member of GTECH Strategies, a Pittsburgh-based social enterprise that implements innovative environmental strategies to help communities prosper.

Matt holds a Master’s in Urban Design and Public Policy and Management from Carnegie Mellon University as well as a Bachelors of Art in History from Denison University.

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